ABC 360 opens pre-orders Oct. 6 after early sellout

ABC 360 will open pre-orders Oct. 6 for its next production run after the Huntington Beach bar brand’s previous batch sold out early. The launch comes with new campaign images shot at Santa Monica Proper Hotel and renewed demand from repeat customers and retail partners.

Why it matters: - ABC 360 is trying to match demand after its last production run sold out ahead of schedule. - The pre-order system is meant to get bars to repeat customers and retail partners first. - The brand is also using the release to refresh its marketing with new images across digital and retail channels.

What happened: - ABC 360 will open pre-orders for its next production run on Oct. 6, 2026. - The company behind the “A meal, In a bar” line said the earlier run sold out early. - Co-founders Tim and Dana Laros shot new campaign photos at Santa Monica Proper Hotel before the launch. - The new images will appear on the ABC 360 website, social channels and retail materials starting with the pre-order rollout.

The details: - Tim Laros said the company did not expect the last run to sell through so quickly. - Laros said repeat orders and retailer requests kept coming in after stock ran low. - Dana Laros said the new photography was designed to show how people actually use the bars, including on the go, at the beach and between meetings. - ABC 360 launched in May 2025 after more than five years of development. - The bars use marine collagen, fava bean and brown rice protein. - The bars are sweetened with honey and made without seed oils, artificial ingredients, dyes or preservatives. - The line comes in four flavors: Blueberry Almond, Chocolate Sea Salt, Peanut Butter Choco and Toasted S'mores. - ABC 360 is sold in more than 40 specialty retail stores across Southern California, including Earthbar, Irvine Ranch Market, Organic Roots and Pacific Ranch Market. - The bars are also sold on Amazon and at abc360bar.com. - The company won a 2025 Dieline Award and was mentioned in The New York Times in February 2026. - ABC 360 says the bars are made in an SQF-certified facility.

Between the lines: - The early sellout suggests the brand may have more pull with repeat buyers than its initial production planning anticipated. - The focus on lifestyle photography points to a push to position the bars as both a nutrition product and an everyday carry item. - Tim Laros’ hands-on use of the product gives the brand a founder-led credibility angle, especially for fitness-minded shoppers.

What’s next: - Pre-orders will ship starting Oct. 6, 2026. - The company will use the new campaign assets as the release reaches website, social and retail channels. - ABC 360 will continue selling through its store network, Amazon and its direct site while it works through the next production run.

The bottom line: - ABC 360 is betting that controlled pre-orders and a sharper brand image will help it keep pace with demand after an early sellout.