MAC Group names Mat Marrash Midwest regional business manager

MAC Group has appointed Mat Marrash as regional business manager for the Midwest, where he will focus on sales growth and dealer relationships across the company’s imaging and content-creation portfolio. The hire brings more than 16 years of industry experience to a region that includes rental studios and educational customers.

Why it matters: - MAC Group is adding a veteran imaging professional to help deepen dealer relationships and expand sales across the Midwest. - The role touches photography, video, audio and content-creation brands, so the appointment affects multiple parts of MAC Group’s business.

What happened: - MAC Group appointed Mat Marrash as regional business manager for the Midwest region. - Marrash will work with dealer partners, including rental studios and educational institutions, across MAC Group’s portfolio. - The announcement was made in White Plains, New York, on Sept. 21, 2026.

The details: - Marrash brings more than 16 years of experience in the imaging industry. - His background includes work as an educator, photographer and filmmaker. - He spent eight of those years in retail, focusing on image-making gear and customers. - Bob Higgins, senior vice president of sales, said Marrash’s communication skills and passion for photography and filmmaking make him a strong fit for MAC Group. - Higgins said Marrash’s retail and production experience gives him a practical view of a changing industry. - Marrash holds a Bachelor of Science degree from The University of Findlay. - Marrash is a regular contributor to the Film Photography Podcast. - Marrash can be reached at matm@macgroupus.com. - MAC Group has been in business for more than 38 years. - The company markets and distributes products for the photographic, video, audio and content-creation industries. - MAC Group’s brand portfolio includes Benro, Godox, Calibrite, Tenba and Shimoda. - More information is available on MAC Group's website.

Between the lines: - The hire suggests MAC Group is leaning on relationship-driven sales leadership in a region that serves both commercial dealers and education customers. - Marrash’s mix of retail, education and production experience could help MAC Group speak to multiple buyer types with one regional lead.

What's next: - Marrash is expected to focus on sales growth and dealer support across the Midwest. - MAC Group will likely look for the appointment to strengthen adoption of its brands among dealers, rental houses and schools.

The bottom line: - MAC Group is betting that a hands-on imaging veteran can sharpen its Midwest sales effort and widen its reach across key customer channels.